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01 Jun

The Ground Up Clothing Co. at the "Cali AM Jam" in Sacramento

The Ground Up Clothing Co. was in attendance at the "Cali AM Jam" skateboard tournament in Sacramento CA, on May 31, 2014 and it was going down! The GDUP Booth featured their entire line of garments and headwear as well as the upcoming Summer Collection '14: The Re-Up (part2) that isn't set to release until June 3, 2014. There were also huge savings on all things GDUP. 

One of the dopest amateur skaters out there by the name of Sean Blueitt ( #seanblueitt ), was rocking our "GDUP Logo" Tee and we got some dope pictures and videos (S/O to @TSG_FILMING for video) killin everything!

Heres the official video of The Ground Up Clothing Co.'s: Summer Collection '14: The Re-Up (part 2) and pictures from the event.

29 Apr

Early Summer "Been Sippin" Tee Release 4.28.14

The Ground Up Clothing Co. decided to release one of their upcoming shirts from their Summer 2014 collection yesterday. These shirts which are inspired by the iconic Been Trill brand, pay homage as well as send a completely different message. This shirt was made for all the #Sippers out there, hence the purple text color.

G*D UP also released a video trailer for the release. Check it out here:

10 Mar

Exclusive "GDUP No Competition Jersey" Release

When The Ground Up Clothing Co. (TGU) revamped the line for 2014, we wanted to feature a more raw and direct approach. Raw messages with an "in-your-face" presentation is what we are about. He hustle harder than the rest, and we want our clothing to show that as direct as possible. TGU has released images of the "Limited Release" GDUP No Competition Jersey. Shown in the black colorway, this jersey is set to release in white as well. 

These jerseys will be an exclusive release, a limited-quantity will be available for purchase 3.28.14 on thegroundupclothing.com and select Fresh N Fitted Boutiques.

09 Mar

Nike Air Foamposite Pro "Yeezy" Model

There haven’t been too many Foamposite releases that have caught our attention as of late, but that’s all about to change when the Nike Air Foamposite Pro “Yeezy” Model is released. This upcoming “yeezy” colorway release is going to be big, and the shoe definitely looks to be well worth whatever they charge. Just like the Air Yeezy 2s, these foams will feature a variety of custom patterns and textures including a dominate black carbon fiber element and reptile print. They will also feature the classic “yeezy” solar red linings and presumably glow-in-the-dark soles.

These are a “must-cop” for foamposite collectors, unfortunately they are going to be a “must-cop” for all sneakerheads too. Estimated to be around $245usd retail, second-hand buyers can expect to pay quite a bit more than that. Tell us how you feel about this new release, and how much bread would you break to get your hands on them. Check back wit us for more information about the shoes and the official release date.

Photo Credit: SolePitch