TGU Lifestyle

01 Jun

The Ground Up Clothing Co. at the "Cali AM Jam" in Sacramento

Posted by Giovanni Vizcarra in beensippin, blog, fashion, high fashion, hip-hop, jersey, jordans, luxury, luxury goods, sports, streetwear, the ground up clothing co., urban

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The Ground Up Clothing Co. was in attendance at the "Cali AM Jam" skateboard tournament in Sacramento CA, on May 31, 2014 and it was going down! The GDUP Booth featured their entire line of garments and headwear as well as the upcoming Summer Collection '14: The Re-Up (part2) that isn't set to release until June 3, 2014. There were also huge savings on all things GDUP.

One of the dopest amateur skaters out there by the name of Sean Blueitt ( #seanblueitt ), was rocking our "GDUP Logo" Tee and we got some dope pictures and videos (S/O to @TSG_FILMING for video) killin everything!

Heres the official video of The Ground Up Clothing Co.'s: Summer Collection '14: The Re-Up (part 2) and pictures from the event.

29 Apr

Early Summer "Been Sippin" Tee Release 4.28.14

Posted by Giovanni Vizcarra in beensippin, blog, fashion, gdup, high fashion, hip-hop, jersey, jordans, lean, lean team, luxury, luxury goods, streetwear, syrup, TGU, the ground up, the ground up clothing co., urban

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The Ground Up Clothing Co. decided to release one of their upcoming shirts from their Summer 2014 collection yesterday. These shirts which are inspired by the iconic Been Trill brand, pay homage as well as send a completely different message. This shirt was made for all the #Sippers out there, hence the purple text color.

G*D UP also released a video trailer for the release. Check it out here:

02 Mar

ThegroundUpClothing.com has launched!

Posted by Giovanni Vizcarra in blog, fashion, high fashion, hip-hop, jordans, kicksonfire, luxury, luxury goods, streetwear, the ground up clothing co., urban

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The Ground Up Clothing Co. is pleased to announce the launch of the all-new TheGroundupClothing.com website. We have completely redesigned the site for easier accessibility from mobile and desktop devices, as well as more functionally features, checkout options, and discounts! We have also added the "TGU Lifestyle" blog page, where we will discuss everything Streetwear from clothes, music, culture and current events.

So check out the new site, and get ready for the Spring 2014 release on March 28, 2014!!!!