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22 Mar

The Ground Up Clothing Co. Reveals The Summer Collection Part 1 "The City" >>PREVIEW<<

The Ground Up Clothing Co. will be releasing their Summer Collection Part 1 titled "The City" to be released on April 3, 2015. This collection will feature new tees, tanks, shorts and headwear. 

22 Sep

The Ground Up Clothing Co. Fall Collection '14 >>PREVIEW<<

Posted by Giovanni Vizcarra

The Ground Up Clothing Co. has released a PREVIEW of the upcoming Fall Collection '14 set to release in October. This collection looks to refine GDUP Clothing Co and set standards for all future releases. Check out the Promo video and look for Pre-Orders to start early October 2014!


01 Jun

The Ground Up Clothing Co. at the "Cali AM Jam" in Sacramento

The Ground Up Clothing Co. was in attendance at the "Cali AM Jam" skateboard tournament in Sacramento CA, on May 31, 2014 and it was going down! The GDUP Booth featured their entire line of garments and headwear as well as the upcoming Summer Collection '14: The Re-Up (part2) that isn't set to release until June 3, 2014. There were also huge savings on all things GDUP. 

One of the dopest amateur skaters out there by the name of Sean Blueitt ( #seanblueitt ), was rocking our "GDUP Logo" Tee and we got some dope pictures and videos (S/O to @TSG_FILMING for video) killin everything!

Heres the official video of The Ground Up Clothing Co.'s: Summer Collection '14: The Re-Up (part 2) and pictures from the event.

29 Apr

Early Summer "Been Sippin" Tee Release 4.28.14

The Ground Up Clothing Co. decided to release one of their upcoming shirts from their Summer 2014 collection yesterday. These shirts which are inspired by the iconic Been Trill brand, pay homage as well as send a completely different message. This shirt was made for all the #Sippers out there, hence the purple text color.

G*D UP also released a video trailer for the release. Check it out here: