We represent those who have had no advantages, the hustlers who have had to start from nothing to attain their dreams. Our success didn’t come from a classroom, but from the streets where we learned first-hand how to create success in what some may consider a less than ethical manner, but defied odds and doubters none the less.

Our catalog identifies a generation of those standing on the opposite side of the majority. Our goals are not the same. While others want to achieve a level of success to forget about what got them there, we want to embrace our journeys and celebrate those struggles and hardships, because those experiences are what made us who we are today.

We are a "by any means necessary" company, and will continue to represent our beliefs through The Ground Up Clothing Co.